Online marketers 10 free SEO tools
This blog post features ten free SEO tools online marketers needs to do their daily job efficiently and effectively.
There are so many free SEO tools, which make it challenging to choose the best SEO tools online marketers should use to do the same job.
Here are the best free SEO tools which I find helpful in looking at my blog metrics:
The Google Keywords planner
The Google keywords planner, formerly the Adwords Keyword Tool, is one of the first free SEO tools I have ever used.
I was introduced to this excellent content tool when I started working as a Content Executive at a digital agency in 2012. I was working on a “Windows 8 guide” for a well-known retailer.
When planning my guide, I searched for popular keywords in the computing category.
Google Trends
This is another must-have free SEO tool that I am used to using daily.
When writing a blog post or any content. I use Google Trends because it tells me what everyone is searching for and which topics are the most popular.
Hubspot
I have signed up for this website, and I receive free daily SEO advice on optimising my blog.
For those of you who have never heard of or have never been to Hubspot.
This tool helps online marketers create content, optimise it for search engines and share it on social media.
It also helps you create landing pages, calls to action, personalised email and a personalised website.
SEM rush
This SEO tool was mentioned in my SEO session on the advanced digital marketing course I’m taking with Shaw Academy.
I have only just used the free SEO tool, and I have found it to be very informative because it gives me my blog metrics such as organic search, paid search, backlinks, display and organic keywords.
SpyFu
SpyFu is another free SEO tool that the tutor introduced in my digital marketing course.
This is ideal for getting competitor research without spending any money.
You can even find your competitors keywords and ranking history.
If you haven’t heard of this tool, it doesn’t cost anything to try it and see if it would be a practical daily tool for you.
GTmetrix
GTmetrix is one of the most important things in SEO because it examines the page speed and diagnoses opportunities for improving your website or blog.
The speed of the page affects the user experience, and you are more likely to have a high bounce rate if your page speed is too slow.
A Web page should ideally take one second to load to give the users the feeling that they can navigate freely.
If your page speed takes over one second to load, people are more likely to get fed up with waiting and clicking off your website and leaving your site, often going straight to your competitors if there is a specific topic that they are looking for.
I’ve used this free SEO tool since 2012 and have personally found GT Metrix reliable, and it gives me excellent advice when looking to improve the SEO on my blog.
Wayback
When I started my first role in digital marketing as a Linking Strategist, my mentor told me to use the Wayback Machine to seek out client cases of missing traffic and look for the age of the blog or website.
For this reason, I recommend trying this free tool. It can also help you look back and check how a site has changed over the years.
Keywordtool.io
This spectacular free SEO tool will quickly help throw out great relevant keywords based on the autocomplete feature on YouTube, App store search, Google and Bing.
Keywordtool.io will present you with a dictionary of keyword ideas containing your specific search terms, especially long-tail keywords that won’t show up in the Google AdWords keyword tool due to having very low volumes.
I usually use Keywordtool.io when I need long-tail keywords.
Google Analytics
Most of you who are reading this blog post will have used or been using Google Analytics daily.
This free SEO tool is the tool that I use the most because it helps me understand visitors to my blog, and it helps me know how my audience interacts with my site.
Screaming Frog
Screaming Frog is a free website crawler designed to get data on every URL on your website or blog. Guess what?
It’s also free to download, so make sure you check it out if you aren’t already using it.
This free SEO tool also features a resources section to help all newbies analyse their data.
Here are the free SEO features you can enjoy with Screaming Frog:
• Find Broken Links, Errors and Redirects
• Analyse Page Titles and Meta Data
• Review Meta Robots and Directives
• Discover Duplicate Pages
• Generate XML Sitemaps
The best way to find out which free SEO tools suits you best is to try each of the above and look at specialist blogs such as Moz.com and SearchEngineLand for further advice.
