How to use hashtags the right way
How many of us tweet daily without using our hashtags the right way? You will be surprised by the number of people who add lots because they look like they belong in your tweet.
There are 328 million users on Twitter and knowing how to use hashtags correctly on social media is vital if you want your Twitter account to be found and achieve success.
Here are some important things to remember on how to use hashtags the right way:
Make sure that you are clear when choosing your hashtags
Focus on your specific theme. The clearer you are, the more likely your hashtag will be picked up by your targeted audience, which means more views and likes.
If you are a business and don’t have a hashtag, create a couple of hashtags that fit your tweet. If your business is a digital marketing agency, try to use keywords such as #SEO #PPC #Socialmedia and #blogging.
If you scroll over the hashtag and click on it, go to the page for that phrase you typed in.
Only use a maximum of
Small Business did a study on Tweets and revealed that the best number of hashtags to use is one on Twitter. Tweets with more than one hashtag see a decline in engagement, correlated to the number of hashtags used.
Many people go hashtag mad and either use too many hashtags or, in some cases, none or not enough hashtags. So how many hashtags should we be putting into a post?
You should use no more than one hashtag on a single Twitter post.
Yes, you may be lucky enough to stick lots of hashtags in your posts and gain followers, but to find the right kinds of followers, you need to focus on your specific target audience, not people who follow you, so you follow them back.
Facebook and Instagram are different, and the study reveals that Facebook posts that have one hashtag perform best. Instagram, posts with nine hashtags perform best.
Brand hashtags are the best when promoting new campaigns
One of the most successful Twitter campaigns was Coca-Cola, which created the #ShareaCoke campaign.
A couple of years ago, the soft drinks giants produced bottles and cans that read out the phrase “Share a Coke With …. and each can feature a different name of the title. Such as “Share a Coke with Dad” or “Share a Coke with John”.
Coca-Cola successfully turned this into a hashtag campaign by encouraging drinkers to Tweet their own stories with the hashtag #ShareACoke.
This campaign hasn’t just garnered hundreds of thousands of Tweets, but it has also allowed Coke to create new sub-campaigns.
Do you use social media or Twitter?
Maybe you don’t have enough time?
Digital Classic can help you with your social media campaigns and help you sync them with your blog posts or offline PR campaigns.
Please contact admin@digitalclassic.co.uk for more details or send us a message on our social media channels.
