Is YouTube screwing up smaller YouTubers?

I’m annoyed with YouTube after they announced that they were making it harder for smaller YouTubers like myself to monetise our channels with their new updates.

On January 16th YouTube announced a shake-up which means that new creators applying to YouTube Partner Program will need to accrue 4,000 hours of viewing time within the past 12 months and have 1,000 subscribers to be eligible to earn revenue from their channels. This is bad news for smaller YouTubers who are unlikely to reach this target with less than a month to go.

This new enforcement will officially come into place next month (February 20th).

Smaller YouTubers will now pay the price for Logan Paul’s inappropriate video. (which has now been removed from his YouTube channel)

These changes were announced after the American vlogger and actor posted a video of a man hanging after killing himself at a well known Japanese suicide park. Not only did he film it, but he also laughed while filming.

Logan was then dropped from YouTubes paid channel, YouTube Red and Google Preferred and given a strike against his name.

Google preferred is a platform that shows off the most popular channels and to help brands reach their target audiences. This channel will be manually reviewed, which means that ads will only run on videos that have been approved by YouTube’s ad-friendly guidelines.

YouTube expects to complete the manual reviews of Google Preferred channels and videos by the middle of next month (February) and by the end of March in other countries where this service is offered.

Smaller YouTubers from the creator community voiced their opinions. However, the world’s second largest social media platform responded by issuing a statement further explaining why changes to the monetisation structure were introduced.

“Our recent changes to the YouTube Partner Program (YPP) are designed to curb bad actors, stabilise creator revenue and provide greater assurances to advertisers around where their ads are placed. By making these updates to YPP, we aim to help creators of all sizes find more success. We have many free resources in place such as our Creator Academy and YouTube Spaces to help those just starting out build a community around their channel so that they can ramp-up fast and monetise their videos.”

Does this mean that we will be seeing today’s popular YouTubers for decades because smaller YouTubers won’t ever earn money from the platform?

My channel has just been launched, and I plan to launch another YouTube channel in the next few months. However, I may be forced to start this sooner than expected due to YouTubes new rules. I’m now trying to gain 10,000 subscribers in less than a month, although they say anything is possible, I may not make this number.

I had planned to raise money to open more mental health hubs around the county following the opening of a mental health hub in Redruth in Cornwall late last year.

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