Why you need online video content on your website

An article in the Guardian in 2015 quoted that “The World IT Leader Cisco claims that online video will account for 69% of all consumer internet traffic, this year and that Video-on-demand traffic alone will have almost trebled.”

With online video’s becoming the future of content marketing; here is why you need video on your website.At least one in three Britain’s are posting online video’s which is an audience of 20 million people.

An article in reelcontent.co.uk has revealed that one in three people living in Britain are posting at least one online video a week. You Tuber’s like Casper Lee who has 7,041,240 and Zoella, who is famous for her beauty and fashion videos, has witnessed celebrity like statuses with 4,511,136 subscribers.  These You Tubers have also inspired more people to upload videos to websites and YouTube channels. So, it’s not surprising that we are seeing more businesses and individual upload video to their websites.

Video can be viewed on the way to work

You can watch video’s and read blog posts on the way to work; people watch videos on their tablets or mobile devices on the tube, train or bus to and from work.Research from Google suggests that individuals who watch videos on their phones are 1.4X as likely to watch ads as those who view videos on desktop computers or televisions. And smartphone viewers aren’t just more inclined to watch ads; they’re also more likely to share them. Those who see ads or branded content on their smartphones are 1.8X as likely to share it as their desktop counterparts. That compulsion to share extends offline, too. Smartphone viewers are 1.6X as likely as TV viewers to turn to their peers in person and talk about the video content they’re watching.

Video is inexpensive

You can film video on your mobile phone which makes it a cheaper option than buying a camera; even though, certain video editing tools are expensive to buy. However, some video editing tools are coming down in price making it more affordable for all.  It doesn’t matter if the video quality isn’t perfect, as long as the content is compelling. Google have also said that Smartphone users are more likely to watch and share ads and content from brands.

Videos are popular with brands

Popular brands are using video marketing to promote their services and products. Many brands have experienced their videos going viral.

Dunkin Donuts

The American global donut company Dunkin Donuts created a video based on “Test Kitchen” for viewers, showing how it produces new products and creations. This video ended with a donut-themed wedding cake being made. The video attracted more than 36,000 viewers watching this cake being made.

Are you more likely to interact with online video blog posts or YouTube Vlogs? Comment below or join in the discussion on Twitter @DigitalClassic.

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