7 ways musicians can market their music online


How many musicians out there are wondering how they can market their music online? Maybe you are just starting out or you have been playing and recording for years and don’t know where to showcase your tunes?

If you are one of those people, here  are 7 ways musicians can show off their tunes:


This is probably the most obvious place because it’s the second largest online social media channel and its also free to post your videos. Despite this, an article on Amp Music Marketing claims that YouTube is also the most under used promotional tool for musicians.

My brother in-law, Phil Oberheinrich is a musician and he started his YouTube channel, Bean Dog Studios a few months ago.

He says he likes to film and edit his own videos and put them on YouTube because it’s free and it’s a great way to try and capture an audience.

I also plan to start my own YouTube channels for my blog and to record some music videos.

YouTube also has an advertising platform where you can make money from your videos. In doing so, you will become a “YouTube Partner,”which means that you allow Google to place ads on your content in exchange for payment each time one of those ads is clicked.

Justin Bieber is an example of a musician, discovered by YouTube

The Canadian may or may not be everyones favourite musician, but he has made millions from being recognised on YouTube.

When searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def Recordings, clicked on one of Bieber’s 2007 videos by accident.

Braun was so impressed that he tracked down the theatre Bieber was performing in, located Bieber’s school. At the tender age of 13, Bieber went to Atlanta, Georgia, with Braun to record demo tapes.Bieber began singing for American singer-songwriter, Usher one week later and was soon signed to RBMG.

Bieber then released his debut EP, My World, in late 2009 which went platinum in the U.S and he then became the first artist to have seven songs from a debut record chart on the Billboard Hot 100.

Bieber has released his first full-length studio album, My World 2.0, in 2010. It debuted at or near number one in several countries and went triple platinum in the U.S.

Music Xray

Music X-ray

This is where musicians and industry professionals go to get their music heard. You can sign up free to connect to sound cloud.

SoundCloud tracks will become available in your Music X-ray account and will be analysed and matched to industry opportunities. Music X-ray will send you emails with opportunity alerts per track and updates when new matches are detected.

BBC Uploader can help you market your music online

Head over to BBC music where musicians can submit their tunes. Every week, the BBC broadcasts tracks by unsigned artists throughout the UK. If you think that you or your bands deserves to be heard, upload your music and tune into your radio local BBC show.

Music Gorilla

Music Gorilla provides the perfect platform for musicians. You can submit your band, music for movies, TV shows, films or you can upload as a solo artist. You can also look for opportunities under the submission button.

How does Music Gorilla work!

You can sign up and upload your music and create your profile page. Your music will then be heard by Industry Professionals from Music Supervisors to Internet Radio hosts to Major Label A&R. For those of you who are based in the US, it’s well worth attending the Major Label Showcases because you can meet Professionals and music labels and receive written feedback on your performances.

Music Gorilla offers two types of membership; basic and pro.  If you’re only going to submit to 3 or less opportunities per month or just want to hang out for awhile and check out the opportunities, than Basic Membership is for you. If you want to submit an album, you will need to pay monthly or annually.

Google Play

Are you a musician who dreams about earning money from your music? I suspect the answer to my question is yes.

Who doesn’t want to earn money from something they enjoy? Google Play is a fantastic platform for allowing you to achieve the unachievable. There are two ways to earn on Google Play.

The first is that you can sell your music by choosing a suitable retail price and you will earn your revenue share of (up to 70%) based on the price you charge. The second way to earn money is if Google Play includes your music in a pricing promotion, it won’t cost you anything and you will always earn at least the revenue share on your suggested price.

You can also opt-in to the Google Play Music subscription service. The more people who listen to your music, the more your earnings will increase.

There are no fees for uploading tracks, creating albums, making changes to existing albums, editing your artist page. Google Play keeps a 30% commission on any sales made. However, music has a one-time $25 USD setup fee for each brand new store page you create.


Market your music online with Ramen music

This music website allows musicians to upload any genre, for consideration for their bi-monthly audio magazine. They do charge a small fee of $39 a year for a subscription from their listeners, but this is a small price to pay and you can easily earn this back because if your music makes it into an issue of Ramen Music, you will get paid.


Submit Hub

This online music platform makes it easy for musicians to market their music because it allows you to filter your musical tastes based on your preferences.

Which means that your audience will be a person who listens to your style rather than someone listening to your rock music who prefers pop music.

More importantly, they offer a limited free submission; however, if you need a larger amount of blogs you will need to pay.

I’ve not yet submitted any music to these websites, so I plan to share an updated blog post once I have submitted some music.

If you are a musician or a band who would like to market their music online, send me an email admin@digitalclassic.co.uk or contact me through my social media channels. Alternatively, if there are any websites I have missed please feel free to comment below this post.

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